Style guide.

How Credited is put together, and where to change things. This page is hidden from search engines; delete it or keep it as a reference.

Make it yours

Your name

Edit the wordmark in the Navigation component, the name and handle in the hero, and the footer. The logo is the Mark inside the Logo frame in Navigation. Swap the avatar image in the hero's Profile avatar and in the Post, Question and DM booking instances.

The hero

Select Banner in the hero: Video (and a smaller phone video), Poster, Focus for the crop, and Drift. The bio, meta line and Followed by are plain text layers below it.

Case studies on Home

Work items with “Show on home” on appear as big captions, up to three. Each uses its Caption (words in [brackets] take the yellow), Video, Poster, Channel, Moment, Fact 1, Fact 2, Figure 1 and Editor.

Services scene

Select Reformat on Home. Its Items list holds each service's name, price, turnaround, shape, image and caption. Service pages come from the Services collection.

Column grid

Lives once in the Site layout template, behind every page. Change Columns, Margin and Colour there for each breakpoint. Pages and sections must stay transparent for the lines to show.

Accent words

Colour any word in a heading with the Accent style.

Messages

DM booking: set Form URL to an endpoint that accepts JSON, or nothing is sent. Contact page: set the form’s destination in its settings.

Colours

Page

#FFFFFF

Surface

#F4F4F6

Raised

#EBEBEE

Line

#E2E2E7

Ink

#0F0F11

Soft

#4F4F57

Muted

#6C6C75

Accent

#C2410C

On ink

#FFFFFF

Caption

#FFD15C

Other palettes to copy into Accent, with the logo and avatar fill beside it. Cobalt: #2347E6, logo #3157FF. Emerald: #047A55, logo #12B886. Violet: #5E3BF0, logo #7457FF.

Type: Be Vietnam Pro

Hero

We edit the posts people ask about.

Page title

Work.

Display 2

Creators we cut for.

Display 3

The line that made the clip.

Heading

Podcast clips

Lead

We cut YouTube videos, shorts and podcast clips for creators.

Body

The first frame is the thumbnail.

Prose

Long-form text in write-ups and notes.

Small

Turnaround 3 days

Label

Video editing studio

Figure

3.9M

Components

Post

The post on case pages. Plays the video while on screen and shows its counts.

Banner

The hero strip: a looping video that drifts on scroll. With reduced motion it stays on the poster.

Profile avatar

The hero avatar. As the page scrolls it flies into the logo in the navigation; the Logo frame carries the withNavLogo override.

Big caption

The clip's caption, huge over its video, lights up word by word on scroll, then the facts land. Pins inside a scene on Home; plays as it crosses the screen elsewhere.

Reformat, Credits, Follow

Reformat reshapes one shot through your services on scroll. Credits rolls film credits in the footer: edit its Rows in the Site template. Follow is the button on the Editors list on Studio.

Review

A long post trimmed with Show more. “Lines” sets where it cuts.

Question

Tap a question and its answer arrives as a reply.

DM booking

The closing message window. Opening messages, reply text and Form URL are controls.

Overrides

withViewportHeight (hero height); withNavLogo (the logo the profile avatar flies into); withSceneTrack, withSceneScreen (services scene); withStickyColumn (case pages); withCreditsTrack, withCreditsScreen, withCreditsCard (footer credits).

Button, Send button, Navigation

Canvas components. Button links to Contact; Send button carries the form’s Pending, Success, Error and Incomplete states.

Collections

Work

Case studies: the post, the caption, the facts and the write-up. Feeds the home captions and the Work pages.

Team

The editors on Studio, and who cut each case.

Creators

The creator cards on Home and Studio.

Services

The Services index and service pages.

Reviews

Long posts in “In their words”.

Questions

The questions on the home page.

Notes

The journal and note pages.

Edited byPinned
Founder, lead editorRemy Castillo
ShortsDana Whitlock
PodcastsKeiko Tan
Long-formLuis Ortega
ColourMarcus Bell
SoundNora Fenn
Cut forCallum Pryce
Long Lunch
June Osei
Mina Park
Theo Lund
Low & Slow Garage
Shot onTheir own phones
Edited inLos Angeles

Pinned

Edited in Los Angeles. Two editors free in December.

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